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Business has ‘boomed’ for gym instructor since being named county’s best



Imogen Clarke was named the best fitness instructor in Norfolk in the Muddy Awards last week.

The Muddy Awards are thrown each year by the lifestyle magazine Muddy Stilettos.

Each year organisers ask the publication’s 3.8 million readers to nominate their favourite local businesses in 28 counties nationwide.

Each nominated business is placed into one of 21 categories and a public vote narrows each category down to the top five in each county.

Miss Clarke was named in the top four last month and was handed her crown last week.

Eastern Daily Press: Ms Clarke has been a personal trainer since the age of 18Ms Clarke has been a personal trainer since the age of 18 (Image: Imogen Clarke)

She will now go through to the prestigious national finals, where the judges will decide which of the regional winners is the “best of the best”.

READ MORE: Ber Street Kitchen named Norfolk’s best cafe in Muddy Awards

The overall winners will be revealed on July 11.

Ms Clarke has been a personal trainer since the age of 18 and has always felt particularly passionate about creating a space where women feel safe to exercise. 

She opened the Inspire Studio gym in Roundtree Way in 2021 and in the spring of 2023 she launched her second venue, The Inspire Academy in Page Road, Sweet Briar.

Eastern Daily Press: She set up Inspre gyms in 2021She set up Inspre gyms in 2021 (Image: Imogen Clarke)

The gyms offer a personal training studio and a programme of 120 classes a month including spin, yoga, pump, step and circuits.

Ms Clarke said: “Our classes have boomed since we won! It’s been the busiest week since we opened.

“It’s amazing to see women wanting to get fitter, stronger & more confident ready for summer.

“Women can feel intimidated in a commercial gym, but we have created a safe space for them to workout.

“We are non-judgement, we don’t care what size, shape, or how fit you are – I just want to help as many Norwich ladies as possible to become the best version of themselves.”

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