If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
A Y2K heartthrob has re-entered the chat: Today, Marc Jacobs launched a re-edition of its iconic Stam Bag. The bag is available for purchase in two sizes — the classic (shown above), as well as a petite version — on Marcjacobs.com.
Marc Jacobs introduced the Stam Bag on the fall 2005 runway collection, naming the quilted lamb leather design after popular Canadian model Jessica Stam. The original bag made quick work of achieving ‘It’ bag status: Shortly after its runway debut, celebrities like Lindsay Lohan, Rihanna, Hilary Duff, and Beyoncé slung the bag over their shoulders. Mary J. Blige and Eva Longoria sported the Stam bag with other early aughts strongholds, like chunky belts and shimmery brow bone highlighter.
The physician bag-shaped accessory gained popularity when similar hefty designer handbags were dominating the scene (à la Chloé’s Paddington Bag). The Stam Bag ticked all the boxes: Quilted leather, an oversized shape, and a heavy dose of hardware. After much success and many limited edition iterations featuring metallic finishes, feathers, and even sequins, Marc Jacobs retired the style in 2013.
Today’s re-edition of the Stam Bag celebrates the roots of the designer bag. The campaign features the bag’s eponymous model, Stam, along with other ’00s icons like Paris Hilton, Ashanti, Ashlee Simpson, and Selma Blair (a long-time friend of the label). The Re-Edition Quilted Leather Stam Bag is available in black and creamy white colorways, featuring lamb leather material, a metal frame, coin purse closure, a removable shoulder chain strap, an exterior and interior zipper pocket, and silky faille fabric lining. Its large shoulder bag size is apropos for everyday wear, whether you’re heading to work or shlepping returns. The Re-Edition Quilted Little Leather Stam Bag features those same details in a smaller design for day-to-night wear. The petite Stam Bag is available in black and rose pink colorways.
If recent moves by top designers have shown us anything, it’s that Y2K nostalgia is a non-negotiably of-the-moment. The enduring demand for bags from the early aughts is cemented in growing Instagram accounts like @Y2kbags. For further proof, take note that the Stam Bag’s return comes on the heels of Gucci’s re-release of its Tom Ford-era Horsebit Chain Clutch during the house’s fall 2023 show.
The Stam Bag is poised for a major comeback, so shop now before these styles sell out.
Meet the Author
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for WWD and Footwear News. She’s spent over five years researching, reporting on, and writing about the lifestyle and beauty industries for publications like Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie.